EXPERIENTIAL DESIGN AND CONCEPT

EXPERIENTIAL DESIGN AND CONCEPT

experiential design

IMMERSIVE EXPERIENCES, ACTIVATIONS

AND USER DRIVEN SPACES.


INSTAGRAM VIDCON

LOS ANGELES - WALT DISNEY CONVETION CENTER, Anaheim

Creative Direction and Concept design for IG Vidcon booth 2019, public and VIP areas, with Agency Jack Morton.

CRUISE x MOMA SF

SAN FRANCISCO - MOMA

Branded installation for Cruise. How self-driven cars see the world and navigate it with Agency Jack Morton.

FUJIFILM SUMMIT X

NEW YORK CITY - GLASSHOUSE

Experiential design for Fujifilm Summit X, a Fujifilm art exhibition and vendor show at Glass House NYC

FUJIFILM CWU

SEATTLE - FREMONT STUDIOS

Experiential design for Fujifilm in Seattle to celebrate International Camera Day at Fremont Studios.

In real time AR immersive landscape

concept design

DESIGN AND CONCEPT DEVELOPMENT.

BUILT IN LA.


  • CUPRA PRIMAVERA SOUND, WILLOW SMITH

    Stage Design for Primavera Sound Barcelona. Festival Promo with Willow Smith, as she appears as a hologram featuring Cupra.

  • SAMSUNG GALAXY

    Concept design for Samsung Galaxy. Floating Sculpture over a light pool with space projection background elements.

  • EXPOSURE

    LED sculpture submerged in a shallow pool, synched w the background. Plants and rocks that create an immersive landscape.

  • EUPHORIA PROMO

    Eurphoria Season 4 promo. W 20ft tall installation projections with scenes of the season on a brushed concrete Stage with concrete bench.

  • BOB SINCLAIR

    Concept Design for European Artists Bob Sinclair Album release. Kino tubes on stands, mirror room and interior rain.

  • UBISOFT presentation

    Landscape concept for Ubisoft. Virtual Stage projected to LED screens accompanied by Augmented Reality Technology (AR).

FASHION CATWALK

DESIGNED AND CONCEPT.

BUILT IN PARTNERSHIP, LA AND NY


  • AG JEANS CATWALK - SUMMER 2023

    Studio build re-creating a NYC street. Summer 2023 collection inspired by the streets of NY.

  • AG JEANS CATWALK - WINTER 2023

    Winter collection presented over a desert atmosphere. In studio catwalk emulates elegance with solitude.

  • AG JEANS CATWALK - Fall 2024

    A fresh winter day is the mood of this collection. Organic elements elevated on a platform.

  • AG SPORTS 2024

    Sports Collection, Light box and pedestal, like absorbed from the field.

Karol G - “Mi ex tenia Razón”

INSTALLATION ART

DESIGN AND CONCEPT.

BUILT IN LA.


  • Burningman

    Burningman Concept art, Landscape exploration between glass and stone materials.

  • paper sculptures

    Paper Sculptures are miniature representations of larger ideas.

  • path

    Path is a project of heritage and conversations with present future and past generations.

SET DESIGN

DESIGNED AND BUILT IN STUDIO. LA.


  • POD CAST

    Set design for Jay Shetty podcast. Built with custom made glass neon lights over a platform.

  • HOTWHEELS

    Set for Hotwheels tournament. Background composed of LED strip lights on a wood structure.

  • NUVO TV

    Set for Nuvo. 3D net suspended with back light fabric and projections. Irregular floor platforms with reflections.

  • CONCERT STAGE - GRACE

    Stage Design for a Short Film. A made up Religious Congregation. Elements built: Baptism bath and stage.

PRODUCTION DESIGNER AND CREATIVE DIRECTOR

GEMMAFENOL@GMAIL.COM